Content without strategy is a content marketing fail. To drive profitable customer action, you need a well-developed and documented content marketing strategy that understands the thoughts and needs of your target audience, what their online behaviour is and how your brand can play a part in their journey.
Want to be where your customers are?
In our crowded content age, your business content needs a competitive edge.
Your customers are becoming more adept at researching brands online. In doing so, they are building trust with those brands that are providing genuinely valuable, extremely relevant and consistently engaging content.
Are you one of these brands? If not, we can help.
Content Marketing is the strategic approach that we can use to help you find, engage, entertain, educate and retain your key customers.
The best kind of content is content that meets an audience need, has genuine entertainment value or solves a problem. We create articles, blogs, videos, whitepapers, eBooks, wireframes, landing pages, motion graphics, digital ad designs and SEO content that will help you engender desire to your brand and ultimately, drive the customer toward your product.
You’ve created a great piece of content, but how are people going to see it?
To start seeing real results you need an amplification strategy to map out what channels you’ll be using to push your content out and engage your target audience.
There are a range of earned, owned and paid media channels available but a few examples include LinkedIn Marketing, Facebook Advertising, Digital Public Relations and Outbrain Campaigns.
You’ll be eager to know how your content is performing.
Every content piece created will have success metrics tailored to your specific business objectives. These metrics are analysed and reported on using Google analytics, SEO metrics and conversion rates to give you the ROI and ROO you’ve been waiting for.